It can be hard to know if you’re doing enough to grow your website traffic and convert visitors into customers. But with all the digital marketing tools available, there’s no excuse for not taking advantage of them. One of the most important things you can do is analyze your competitors’ websites – both their content and marketing efforts. This article compiles a list of 6 free ways you can use to get started analyzing your competitor’s website: They include:
Get a Picture of Their SEO Strategy and Traffic
Take a look at their keywords and discover whether they are incorporating organic search results. If you’re using organic search results as a reference point, make sure your website appears at the top of the list. You can also examine whether they are participating in the top referral site programs.
Get a Picture of Their Content Strategy
Content is a pretty important component of any successful online business. So you can’t ignore the information you can glean by analyzing your competitor’s websites and reading their blog posts, articles, whitepapers, and testimonials. Knowing what’s on their site will allow you to assess their strategy and identify where they are doing well and where they might need some help. It will also help you define how you want to position yourself. So, to get started, look for a blog post or testimonial from a different industry that makes specific claims about your niche. Is there anything about your niche you haven’t said yet? If you’re into content marketing, you may notice that the content on your competitor’s website looks a lot different from your own.
Translate a large number of keywords and perform a site map SEO analysis of your competitors. A good way to start is to go to Google and write out a large number of keywords that you think your competitor would likely use. It will then be possible to compare the search terms they’ve used, along with the website URL and the way they’ve organized their site. This gives you a good idea of whether you’re targeting the right keywords for your business. You should also note how their site and keywords appear in relation to each other. If your competitors’ site is doing well because of keywords that your site has recently dropped, you can then make changes to optimize your rankings for keywords.
Analyze Their Social Media Marketing Strategy
Nowadays, social media can be an incredibly powerful tool for capturing prospective customers. Does your competitor’s social media marketing strategy make sense? A lot of times, you can figure out if your strategy is sound by simply analyzing your competitors. You might find that your competitor has a solid social media strategy and converts followers and customers easily.
Analyze Their Market Positioning
Look at Google Analytics and determine the audience segments that the company is targeting. You can then use this information to determine how much they are competing in the industry. This will help you decide what the main differences are between your product and theirs. Even if you can’t afford a consultant, there are plenty of free tools that can help you assess your website and learn where you could improve.
It’s important to take a close look at the backlinks that are linking to your competitor’s website. Look to see which link-building strategies and outsource link building services they are using and which strategies you can improve on. You can build links naturally, or you can try to find paid link-building opportunities and then build the link from your own website (say from your blog).
Take a Look at Your Competitor’s Top Content
Some content on your competitors’ websites is brilliant. But how good is their top content? Are there any particular areas you think you can improve on? Possibly the best way to get a good sense of how competitive your website is in comparison with your competitors is to check out their content and find out which aspects of it you can improve on.
With some of the free and relatively simple ways of analyzing your competitor’s website, you can get a much better idea of what is working for them and what is not. And this will give you the ability to improve your own website to match your business’s brand values and industry standards.