Inbound marketing is an effective way businesses can grow their customer base without using ads. This method instead uses content marketing, video marketing, social media, and SEO. We consulted marketing experts to gain a better understanding of which inbound marketing strategies businesses can implement today.
Some Key Strategies You Can Implement Today Include;
Inbound marketing is a great way to build an initial customer base. With it, you can put the power of content creation into the hands of your business and not have to pay for ads on social media outlets anymore. Inbound marketing relies on bringing in customers with valuable information instead of spending money on advertising.
Here is a list of Inbound Marketing Strategies You Need to Start Using Today:
- Stop paying for Ads – inbound marketing relies on bringing customers with valuable information
- Blog about your business and what it does to help customers. Make sure that articles are informative, not overly commercial.
- Create a landing page where you can send potential leads after they fill out a form to sign up for your newsletter or download an eBook.
- Create a blogging schedule for your company. Set aside time every day or week to write at least one blog post. Implementing this will build up content on your site and keep people coming back.
- Use social media outlets like Twitter, Facebook, Pinterest, etc., to advertise through posts. Be sure that the posts are informative instead of purely commercial.
- Use social media outlets to promote your blog posts and other content on your website. Respond to questions and connect with customers on these websites
- Create a free offer that people can get by signing up for your newsletter or mailing list. This will build trust and help you get more sales in the long term.
- Connect all of your online profiles, including email signatures, to one central hub on your website. This will help generate interest in new visitors to your site.
- Invite customers to submit guest blog posts and then post them with links back to their websites for more traffic.
Inbound marketing is all about turning those potential buyers from being passive browsers into active ones by providing them with what they want- more information! You can do this by using tools such as interactive quizzes, video demonstrations, webinars, eBooks, and infographics.
You also need to be aware that there are two types of inbound marketing: pull and push. Pull means that people come to you because they have an interest in your product or service. They are essentially drawn to you by something they see in your marketing materials. Push marketing, on the other hand, is when you actively go out and find new clients. You can then push them into becoming potential customers with promotional offers or discounts.
The great thing about inbound marketing is that it allows you to find out why people are interested in your company and what really makes them tick. It allows you to build a database of potential customers that can help you grow quickly if implemented well.
Sam Campbell, reddiquette
Publishing Relevant Content
Inbound Marketing is at the core of some of the most successful businesses we see today. A successful inbound strategy will offer reasons for the customer to come to you.
You need to first attract the customer to your business. The most effective way to do this is to give the customer something that they need or want through publishing content that is relevant to their needs.
Once you figure out who you are targeting, you’ll need to think about what topics would benefit them. Then discuss how you can present this information in an easily digestible form. On your website? As a blog post? Whitepaper or ebook? Maybe it’s an informative landing page or infographic. The topic of the content and how you push out that content will be the key to attracting and engaging a loyal following. The conversions will follow easily after that!
The overarching idea for inbound marketing strategies is to provide value based on your ideal market’s needs. Attract the customer with beneficial information. Engage with the customer to keep them coming back for more attractive information. Convert the customer over time as you’ve now built trust and stability with them.
Elizabeth Arnold, Director of Marketing Operations Softline Solutions
Candid Content Audit
It’s a good idea to assess your key performance indicators or KPIs and the strategies you already have in place before establishing your plan for attracting new consumers and driving traffic to your website to see what’s working for you and what’s not. To measure the efficacy of your content marketing activities, you should conduct an inbound content audit.
A content audit begins with a general inventory to account for all of the many assets your company is using to increase organic search traffic more effectively. You and your team can next go over the KPIs you and your team have gathered and recorded from your existing SEO link building, content strategy, sponsored search, and other inbound initiatives.
Jason Feldman, Founder at Immigrate Me
Carry Out Journey Mapping Like a Pro
You’ll use journey mapping to take your personas and thoroughly sketch out the paths they could travel through your sales or customer life cycle. This aids in determining which pain points may be addressed at what moment, with what piece of marketing material, for each persona in inbound marketing. This diagram not only depicts your customer’s journey but also depicts the majority of your inbound marketing plan.
Gerrid Smith, Chief Marketing Officer at Joy Organics
Determine your inbound marketing objectives
This may seem self-evident, but it is frequently overlooked. You must first determine your genuine goals before you can start creating fantastic inbound content and drowning in leads. You’re shooting in the dark otherwise. Be as precise as possible. Calculate the number of organic page views, new leads, and PDF downloads you’d want to see.
If you’re unsure where to begin, smart, tried-and-true SMART goals can manage almost everything. Revise, evaluate, and realistically revise as needed once you’ve set your foundation. Maintain vigilance without being overbearing.
Chris Nddie, Co-Owner & Marketing Director ClothingRIC
Perform SEO Keywords and Optimize Content
Attracting users to you and your website is a big part of inbound marketing. People come to your website because of effective SEO, which is impossible to achieve without thorough keyword research. Take the time to figure out what basic and semantic search terms your personas use, then optimize your content to match.
This will help you develop a solid SEO foundation for your site. This will have a good (literal) impact on all of your inbound marketing strategies.
Knowing what topics your targets are looking for is vital, but understanding how they talk about what they’re looking for might be just as important for effective inbound marketing. It will be more difficult to move your targets down the funnel if you don’t speak the same industry or market language as them.
John Marsano, Founder & CEO Inheritance Advanced
Guest Posts for Inbound Marketing
I believe that while it’s tempting to keep all of your unique blog content to yourself, getting your blog published on other popular sites in your sector can be just as successful. Not only will your brand, content, and solutions reach new users, but any backlinks you receive (when others link to your content) will help you improve your SEO.
While great written content is essential, when it comes to inbound marketing, it’s sometimes better to show rather than tell. Remember that, like with any inbound strategy, great content is essential.
Amber Morland, CEO & Founder of WinCope