It doesn’t matter if you’re looking to increase sales or just fed up with seeing your competitor’s name in top searches of products or services mutual to you both, not yours.
Trying to process your Google AdWords campaign in-house without the dedicated manpower or resources may be ineffective and time-wasting. The highly recommended option is hiring the services of an expert Google AdWords account.
Finding the Right AdWords Consultant
Not finding the right AdWords consultant can result in wasted time and revenue. To find the right one, it is as advisable to take hiring a consultant as seriously as hiring any other employee for your business because they are just as important.
To hire right, here are some steps you should take
Research and make a list. Research and make a list of agencies that stand out to you. Reach out to them and ask for a consultation.
Hold a Meeting. In this meeting, you should introduce your firm to the agency, the products you sell, or services you offer, your target audience, and related information. While the agency would talk about their methodologies and how much their services cost.
Be clear on how the agency collects payment and if you’re okay with it. If it’s a one-time payment method, monthly, or if they’re interested in a certain percentage of your monthly budget.
Make your choice. Go for an agency you see your business working with long-term because if they can deliver satisfactory results, that would most likely be the case.
Planning. Schedule virtual or physical meetings with your AdWords consultant to plan out your campaign. Discuss in detail when you want the campaign launched, what both parties have to offer for the success of the campaign, from revenue to data.
Pay attention to detail and know that it’s not about quantity but quality. Don’t pressure your AdWords consultant to generate thousands of leads without checking if they’re qualified or not. The start of the campaign may be slow, as your partners will keep trying Different ideas till they find what works, so give them time and focus on the quality of leads they’re generating.
Get everyone on board. Your sales and marketing team should be aware of the campaign’s progression when they need to step in. If the campaign has succeeded in getting potential customers interested in your business, they should be ready to put in the effort to make them your customers.
Work with the Data
Pay attention to, and work with the data all the way. To see how people react to your campaign, you could check out the reviews with your AdWords consultant to see what they like or criticize.
And in the case where a particular keyword is creating a lot of buzzes, or your teams are maybe working overtime because of too many leads, you may want to reduce its volume if the clicks are costing more than the estimated revenue. Your ads consultant can make some alterations to achieve that.
Lastly, don’t get carried away by many leads, be sure to always investigate them, to know if they’re wrong or right, and if they’re qualified. Have your sales team be on top of that, constantly following it up.
- Along with leading the team, Millard also works alongside different Fortune500 companies as their management Consultant/Financial Analyst, which shows his passion in helping other businesses grow.