Excellent marketing strategies are key to any company’s success. These marketing strategies can be greatly improved, streamlined, and customized by implementing Artificial Intelligence applications.
We consulted with the experts to explain how AI can help you achieve your marketing goals;
- Decide On What Goals You Intend To Achieve And How Ai Can Help You Achieve Them
Creating an AI marketing strategy without first highlighting your goals might be a waste of time and resources because there are a lot of ways you can incorporate AI into marketing. And without a clear-cut goal, you might put in a lot and get back very little.
After highlighting your goals, you can then think about how AI can help you achieve these goals. For example, if you want to provide your customers with relevant and personalized offers, then you know how AI can help you recognize what your customers need so that you can provide more targeted offers.
Cindy Corpis, CEO of SearchPeopleFree.net
- Understand Your Customers Better
The most significant advantage of using AI in your marketing approach is that it may assist you in better analyzing and understanding your clients. As you are all aware, social media and your website are gold mines for customer information. There are numerous ways to collect client data, ranging from social media listening to website analytics.
AI can assist with these aspects, but the main benefit of AI comes into play when it can assist you in better processing and analyzing this data. Advanced artificial intelligence (AI) tools can now segment and sort this data to help you construct client personas and draw insights to power your marketing plan.
Robert Johansson, CEO & Tech Expert at imgkits
- Optimize Your Content Strategy
Understanding content trends and using these insights to construct your marketing and content strategy is one of the most prevalent uses of AI. By analyzing large amounts of data, AI can discover patterns and determine which forms of material are most effective for a specific audience.
AI can assist you with all elements of content marketing, from determining which image to use for social media material to providing a tutorial on writing product listings. AI can assist you with all elements of content marketing, from determining which image to use for social media material to providing a tutorial on writing product listings.
Alec Pow, CEO at The Pricer
- Provide Better Customer Service
When you hear the term AI, what is the first thing that comes to mind? For the most part, AI-based chatbots are the most popular use case of AI in marketing. Almost every type of company is utilizing chatbots to provide better and faster customer care. AI chatbots can manage several clients’ queries at the same time and can operate continuously without taking a break. This guarantees that your customers receive prompt responses to their questions.
AI chatbots, on the other hand, may be used for a lot more than just answering client questions and can be an important component of your marketing plan. AI chatbots, for example, may gather user data, provide consumer insights, make product suggestions, and generate leads for your company.
Darsh Ray, CEO & Founder of Job Alert
- Build a Better Marketing Funnel
Did you know that artificial intelligence (AI) can evaluate user activity on your website and accurately predict the average buyer’s journey? And there’s a lot more. You can identify the precise consumer touchpoints that are critical in the buyer’s decision-making process. These are the consumer touchpoints where you can individually target each potential buyer to convert them into paying customers. Many AI-based products are available on the market to assist you in understanding your customers’ journeys and creating effective marketing funnels.
Daniel Carter, Debt Advisor at IVA Advice
- Personalize Customer Experiences
As previously stated, AI may assist you in gaining vital client insights and better understanding them. Using these insights to deliver more tailored client experiences is one wonderful approach to do so. Personalization is popular, and a recent survey found that 88 percent of customers anticipate a unique experience. That is likely why marketers are increasingly investing in products and technologies that assist them in accomplishing their goals.
You can customize emails, push notifications, website pop-ups, and so much more based on AI’s observations. Essentially, your entire marketing funnel may be customized to suit the interests of various types of customers.
Daniel Carter, SEO Manager at Office Furniture Online
- Improve Ad Campaigns
Another common example of AI being used to better marketing strategy is this. By offering precise insights into which ads work and which don’t, AI may drastically increase the performance of your advertising efforts. All ad platforms provide some amount of information about the performance of your ads. However, when AI is used, it may take this data and analytics to the next level, allowing for more in-depth analysis. AI can help you optimize your advertising to guarantee that they perform for your audience, from employing specific types of ad titles to adding the proper images.
The use of AI in advertising in the form of dynamic adverts is one of the most useful uses. This is a feature in which the ad varies depending on who is watching it. Essentially, you’ll need to design a few different adverts for different types of target viewers, and AI will present the best version to each person automatically.
Daniel F. Carter, SEO Expert at LoveStruck
- Easy Reach of Target Customers
Implementing the marketing strategy using AI technology performs effectively and assists you in the easy reach of the target customers. There are four types of marketing AI applications divided into segments as less advanced and more advanced categories. They are stand-alone machine learning apps, and Integrated machine learning apps fall under the more advanced category.
The Stand-Alone task automation apps and Integrated task automation apps come with the less advanced categories. This classification will help the marketers to plan their strategy based on the space where their business occupies.
Harriet Chan, Co-Founder of Coco-Finder
- Right Software, Audit Marketing Challenges,
The first step in developing an AI marketing strategy is choosing the right software. For example, popular choices include Morphio, IBM Watson, and Marketo. Audit what marketing challenges your business faces including conversion tracking, measuring performance, or decision making. This will help you choose the best tool. It’s also wise to schedule demos and test free trials to determine which solution is the best for your organization. Leverage it to automate daily tasks, avoid costly marketing mistakes, and continually improve the ROI of campaigns. Carmine Mastropierro, Copywriter WiseMedia