Product releases can be a nerve-wracking moment. Regardless of whether this is your first product release if you’ve been in the business for years, there is no denying that the pressure is on to make it a success.
In order to promote your upcoming product release, you will need to do everything you can to build hype and interest around the product. Today, we will be discussing how you can achieve this with five simple steps.
Host Giveaways and Competitions
People love a good freebie from time to time. So, to help create a buzz around your upcoming product release, you should host a giveaway or a competition. This is a tactic that has been around for years, and it is one that continues to be highly effective. By planning giveaways and competitions, you are helping to grow your audience, by boosting engagement on your social media posts. It also shows consumers that you are willing to give back to people in return for their time.
Hosting a giveaway is not as simple as you might think, and it is a process that requires a lot of planning. You don’t just want people to comment on your post to enter themselves into the giveaway. Instead, think of a different way to attract more customers. Tell each person to tag three friends in the comments to enter. That way, your post is reaching a wider audience. It is worth researching how to host a giveaway for some more top tips.
Focus On Radio
There is no better way to create hype around your product than directly speaking to your audience about it. Radio was and continues to be, a popular form of advertising for many businesses. You can really drum up interest around your product as the ad is audio-based. Your message can resonate in the ear of your consumer by using voice actors, music, and captivating copy. Radio sales should be an integral part of your marketing strategy. Not only can you use them to target your audience based on factors like demographics and location, but it is also cost-effective.
You can learn more about the power of audio-based advertising by reading this article from Decibel Ads. They can help you gain a clearer understanding of why radio sales are important and what you can do to attract new customers.
Work With Influencers
The impact that influencers now have on their audiences is dramatic. Influencer culture has risen in popularity, and it is becoming difficult to escape them. Now, they are completely taking over social media platforms and thousands of people tune into their content to find out what they are promoting. So, if you are looking to create interest around your product, it’s time to reach out to influencers.
It is important that you choose the influencers who you work with, wisely. Some influencers might not resonate with your audience as much as others. Try to research your target audience and look at the kind of influencers that they already follow. You’ll be surprised at how much interest people will gain in your product if they see their favorite influencer using it. If you need help with choosing the right influencer for your brand, then don’t hesitate to turn to the internet for help.
Start Blogging
Blogs are something that all businesses should have. Blogging has many great benefits, and it can certainly help to create a buzz around your upcoming release. Writing blog posts about your product will help you to generate new leads and drive more traffic to your website. The idea is you want to improve your visibility. The more people that can see your product and learn about it, the better. If you are new to blogging, then look around for inspiration. There are plenty of websites out there that can give you the tips you need to get started.
Create Video Tutorials
When it comes to promoting your product, your audience is less likely to be enticed by long descriptions of the product. Lengthy emails and social media posts can quickly encourage your audience to disengage. Instead, give them a proper look at the product and show them how it works. Give them a reason why they should invest in it. A great way to showcase your product to a large audience is through video tutorials. Not only is video content engaging, but it offers your audience a more in-depth review of what the product is.
There are plenty of guides out there which can help you create a video tutorial. It is important that you plan your video and try to keep it short. If your video is full of waffles and it goes on for a long time, your audience is likely to lose interest. Keep it simple, short, and to the point and you’re onto a winner.
Author Profile
- Along with leading the team, Millard also works alongside different Fortune500 companies as their management Consultant/Financial Analyst, which shows his passion in helping other businesses grow.
